Creative Branding for an Artist Website

Vibrant Creative Branding for a Multifaceted Artist

Sharon Dowell is more than an artist—she’s a creative force. For over 23 years, she has been known for her impactful murals, public art consulting, and deep community engagement in the Charlotte area and beyond. Her artist portfolio website needed to capture this diverse identity, reflecting her artistic talent, powerful voice, and comprehensive services. At TMG, a creative branding agency, we were tasked with creating a digital experience that authentically mirrored Sharon’s vibrant vision and professional depth.

Elevating the Artist’s True Story Online

Before the redesign, Sharon Dowell’s website didn’t reflect the depth of her expertise. It also overlooked the broad scope of her work beyond traditional art. While her murals and artwork were highlighted, critical aspects such as consulting, creative workshops, and her significant role in placemaking were buried or minimally represented.

The lack of visibility meant potential collaborators and clients were missing a comprehensive understanding of her capabilities, which constrained her opportunities for growth. Additionally, the site lacked cohesive, creative branding and compelling storytelling. This made it challenging for visitors to immediately grasp her unique value, vision, and the true depth of her impact.

An Artistic Branding and Website Redesign

We began by refreshing Sharon’s already established visual identity, pulling directly from the vibrant tones and clean lines of her artwork. The updated logo and cohesive color palette provided the foundation for a unified brand presence. Then, we redesigned her artist portfolio website, balancing playful creativity with professional clarity.

Key features included hover effects that mimicked canvases gently shifting on gallery walls. Animated stats highlighted her extensive reach. The color scheme was carefully chosen to complement rather than compete with her artwork. Most businesses typically avoid colorful websites, but in Sharon’s case, the vibrant colors authentically reflected her artistic style and creative essence. Custom carousels showcased partnerships and accolades, and embedded videos brought the site to life, adding authenticity and depth.

We prominently elevated Sharon’s consulting and workshop services, clearly positioning her as a multifaceted leader in public art strategy. We also implemented SEO strategies to target ideal clients such as cities, developers, and organizations seeking collaboration rather than just commissions. Backend enhancements were integrated to ensure easy content updates, providing Sharon and her team with seamless site management.

Expertise:

The Story Told: Empowering an Artist’s True Vision and Voice

The redesigned Sharon Dowell Art website effectively captures the full scope of Sharon’s artistic vision and professional capabilities. Visitors encounter an engaging digital experience authentically representing her as an influential artist, consultant, and community advocate. Highlighting her consulting and placemaking services has significantly increased visibility and generated new collaborative opportunities.

By combining thoughtful storytelling, interactive elements, and visually enriching features, we ensured Sharon’s vibrant personality and impactful work stood out. The site not only showcases her accomplishments but also emphasizes her ongoing commitment to community-focused projects and innovative collaborations.

The Sharon Dowell Art website redesign was more than creating a digital artist portfolio. It built a meaningful digital home that truly showcases the artist behind the murals. At our creative branding agency, we excel at crafting digital experiences that authentically represent our clients’ unique identities, driving deeper engagement and growth.

Ready to elevate your digital presence with a branding and website refresh tailored to your vision? Contact TMG today, and let’s bring your unique story vividly to life online.