Navigating Digital Friction: A Dental Practice Website at Risk

Imagine logging into your website one morning only to find that layouts are broken, visuals are misaligned, and critical pages are malfunctioning. This unsettling scenario was exactly what Bass Dentistry faced following a significant WordPress update. Originally custom-built a few years ago, their dental practice website was suddenly at risk due to WordPress’s new container-based requirements. Although these disruptions were brief, thanks to immediate notifications and prompt repairs by our team, they underscored the need for significant technological and visual updates.

Outdated Structure Meets New Requirements

Bass Dentistry’s original website relied on an older, less flexible structure incompatible with WordPress’s latest container system. This mismatch caused layout breaks, visual glitches, and functional disruptions, compromising user experience and the practice’s professional appearance. Additionally, the outdated aesthetics no longer reflected their evolving brand identity, requiring comprehensive website maintenance, including updated imagery and minor content adjustments.

Strategic Audits and Proactive Maintenance

Our team conducted a detailed audit of Bass Dentistry’s website to identify structural vulnerabilities related to WordPress’s updated container logic. We then strategically rebuilt the dental practice website, preserving existing content while enhancing stability, speed, and functionality through proactive website maintenance.

We simultaneously refreshed the visual design, replaced outdated imagery, and removed dated elements. Our team modernized layouts with cleaner sections, intuitive navigation, and a smoother scroll experience. Through these changes, we remained closely aligned with Bass Dentistry’s contemporary branding.

Expertise:

Website Design and Development  |  Website Maintenance and Optimization  |  Technological Updates and Compatibility  |  Search Engine Optimization (SEO)  |  UX/UI Web Design  |  Digital Marketing Strategy  |  Copywriting


The Story Told: A Modern, Stable, and Scalable Website

By proactively addressing structural and design challenges, we significantly reduced the likelihood of future compatibility issues, resulting in fewer support requests and enhanced site performance. The site is now ready to scale and adapt seamlessly with future WordPress developments, ensuring long-term digital stability.

Key improvements include:

Updated WordPress container-based structure

Modernized visual design and updated imagery

Enhanced UX with intuitive navigation and visual hierarchy

Proactive website maintenance that reduces future compatibility issues


Keeping your website current can feel overwhelming, but it doesn’t have to be. At TMG Marketing Partners, we take a proactive, hands-on approach to maintenance, so you don’t have to worry about things falling through the cracks. From spotting potential issues before they become problems to ensuring full compatibility with the latest platforms, we’re here to help your digital presence stay sharp, functional, and aligned with your brand.

If you’re wondering whether your site is performing as well as it could, let’s talk. We’ll help you identify opportunities for improvement, make sure you’re up to date with evolving tech standards, and give you peace of mind knowing your website is in expert hands. 

Tablet and phone displaying the updated Bass Dentistry website, showcasing modern design, dental care visuals, and mobile responsiveness after strategic website maintenance.
Laptop view of the refreshed dental practice website for Bass Dentistry, highlighting improved layout, updated brand visuals, and user-friendly navigation.
Behind-the-scenes view of the website editor interface during container structure conversion for Bass Dentistry’s dental practice website, optimizing for WordPress compatibility.
Bass Dentistry’s redesigned Resources page shown on laptop and mobile, featuring dental health facts, FAQ, and a local Gastonia guide as part of the website update.
Drop-down navigation menu for “About Us” on the updated Bass Dentistry website, emphasizing improved structure and UX-focused navigation.
Instagram feed section on the Bass Dentistry website featuring staff photos and awards, reflecting the updated brand identity and enhanced digital presence through strategic website maintenance.