Is Your Website ADA Compliant?
Today, having a professional, user-friendly website isn’t enough. You also need to ensure your site meets website ADA compliance standards. Starting in July 2024, stricter regulations were put into effect. These guidelines require businesses to meet updated website accessibility guidelines or face potential fines and penalties.
If you’re unsure whether your website is accessibility friendly, you’re not alone. Many businesses are unaware that their site may unintentionally exclude users with disabilities. That’s why we’re proud to partner with AccessiBe, a leader in accessible web design and compliance solutions. Together, we help businesses like yours stay ahead of regulations, serve all users, and avoid costly legal issues.
Why Website Accessibility Matters
An accessible website ensures that people with disabilities—whether those with visual, auditory, cognitive, or motor impairments—can easily navigate and use your site. Beyond legal compliance, it’s about inclusivity: making sure everyone can engage with your brand, access information, and become a loyal customer.
In 2024, the Department of Justice issued stricter guidance requiring businesses, especially those offering goods and services to the public, to meet the Web Content Accessibility Guidelines (WCAG) standards. Non-compliance isn’t just a reputational risk—it could lead to thousands of dollars in fines and potential lawsuits.
AccessiBe provides you with the tools and expertise necessary to ensure your site meets modern accessibility compliance requirements, without requiring an overhaul of your entire website.
Key Requirements for Compliance
Website accessibility requirements can vary depending on your location, and some states or regions may have additional standards beyond federal ADA guidelines. It’s important to be aware of both national and local regulations to ensure full compliance. When you partner with TMG, we make it a priority to stay ahead of evolving laws, helping you navigate both federal standards and any state-specific requirements that may apply. To help you get started in auditing your own website, here’s a checklist of essential accessibility features that form the foundation for creating an inclusive, compliant digital experience:
Keyboard Navigation: Your site must be fully navigable without the use of a mouse, ensuring individuals who rely on keyboards or assistive devices can easily browse.
Alt Text for Images: Every image should include descriptive alternative (alt) text that screen readers can interpret.
Color Contrast: Text and background colors must have enough contrast to be easily readable for users with visual impairments.
Text Resizing: Users must be able to resize text up to 200% without losing content or functionality.
Video Captions: Any video content must include captions to accommodate users with hearing impairments.
ARIA Labels: Accessible Rich Internet Applications (ARIA) labels must be properly used for forms, buttons, and navigation menus to support assistive technologies.
Clear Focus Indicators: As users navigate via keyboard, a visible focus outline should appear to guide them through the content.
Error Identification and Instructions: Forms must clearly highlight errors and provide helpful suggestions for corrections.
How AccessiBe and TMG Make It Easy
As a proud AccessiBe partner, TMG Marketing Partners can help you meet website accessibility requirements seamlessly. AccessiBe offers a complimentary website accessibility audit, providing you with a clear understanding of your site’s current status. With their automated AI solutions and our strategic website expertise, we ensure that your site is:
- Compliant with ADA, WCAG, and other global standards
- Continuously monitored and updated
- Inclusive to all visitors, building greater trust and loyalty
Waiting to address accessibility until after a complaint or fine is risky and avoidable. With TMG and AccessiBe by your side, you can create an accessible web design that meets modern standards, protects your brand, and welcomes every visitor.
Ready to find out if your site is truly accessibility friendly? Book a consultation with us today. We’ll help you navigate the path to full compliance and establish a digital presence that’s accessible to everyone.
